Google Ads Character Counter
Count characters for headlines, descriptions, and paths.
Headline Characters 0 / 30
Google Ads Character Limits
Headline 30 characters
Description 90 characters
Display Path 15 characters
Long Headline (Display) 90 characters
Frequently Asked Questions
What is the Google Ads headline character limit?
Google Ads headlines are limited to 30 characters each. Responsive search ads allow up to 15 headlines.
What is the Google Ads description character limit?
Google Ads descriptions are limited to 90 characters each. Responsive search ads allow up to 4 descriptions.
What is the Google Ads path character limit?
Display paths (the text that appears in the URL) are limited to 15 characters each, with 2 paths allowed.
Do spaces count in Google Ads character limits?
Yes, spaces count towards the character limit. Special characters and punctuation also count as characters.